Work


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<iframe loading="lazy" title="030424 Lipton_FriedChicken_22s fridge" src="https://player.vimeo.com/video/1095599942?h=e903ccf15a&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share"></iframe>
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<p>Sotiris Kontizas and Panos Ioannides have never looked funnier than in this sharp, delightful, and sparkling TVC we created to launch Lipton Ice Tea’s groundbreaking new proposition: Food tastes better with Lipton.</p>



<p>Produced by: BrightShoe</p>



<p>Directed by: Stathis Mourdoukoutas</p>



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<iframe loading="lazy" title="240229_Lipton_Meraklides_22s_MIX" src="https://player.vimeo.com/video/1095601108?h=b80f47cbf8&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share"></iframe>
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<p></p>


Meraklides / Fried chicken in the bucket


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<iframe loading="lazy" title="VENETIS DC 70sec WEB 031924" src="https://player.vimeo.com/video/1095041693?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share"></iframe>
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<p>Marking the 75th anniversary of VENETI bakery, we created a milestone TV commercial that celebrates the values of the brand and its continuous presence in the daily lives of different generations of Greeks, with a modern perspective, captivating direction, warmth, emotion and humor, featuring the popular actor Petros Lagoutis, as the ambassador.</p>



<p>Produced by: takes2</p>



<p>Directed by: Michael Bekos</p>


75 years of VENETI bakery


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<p>Do what comes from within you. Lightly. Without much thought. Like the moment hits you. However it comes. With whoever it comes. As long as it lasts. However it pleases you. With this manifesto, we created a vibrant and colorful TVC featuring Giorgos Benos, set to the rhythm of Pan Pan&#8217;s iconic hit &#8220;Anisopedi Disco&#8221;</p>



<p>Produced by: BrightShoe</p>



<p>Directed by: Stathis Mourdoukoutas</p>



<p>Music by: Pan Pan</p>


However it comes!


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<iframe loading="lazy" title="Pepsi Movie Time _ Case Study" src="https://player.vimeo.com/video/1072454999?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media"></iframe>
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<p>In Christmas 2022, Pepsi gave us a mission that seemed impossible: introduce the global campaign &#8220;Pshhh! It’s Movie Time&#8221; to the Greek audience, linking Pepsi consumption with movie time. The challenge? We didn’t have any collaboration with streaming platforms, no sponsorships, and no movie rights. But we made it happen! We created an activation that engaged and rewarded the audience in real time during commercial breaks with an addictive one-tap game!</p>


Pshhh! It’s Movie Time!


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<iframe loading="lazy" title="Life starts with Carpos" src="https://player.vimeo.com/video/850562239?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture"></iframe>
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<p>Our very first TVC for Carpos vegetal products is true feast for the eyes and ears! A fully blossomed almond tree is the real protagonist of this film, around which life unfolds. Love, happiness, healthy habits, respect for the environment, a better future, everything starts with a seed. Like this TVC, that was only the start of the new campaign launch for Carpos brand.</p>



<p>Produced by: takes2<br>Directed by: Kostas Maroudis<br>Music by: Bounce</p>
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<h3 class="wp-block-heading">Services</h3>



<ul>
<li>TVC</li>



<li>Communication Strategy</li>



<li>Insights Identification</li>



<li>Wow Idea Generation</li>



<li>Brand Evolution</li>



<li>TV Commercial</li>



<li>Creative Direction</li>



<li>Visual Communication</li>



<li>Creative Storytelling</li>



<li>Video Production</li>
</ul>
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Life starts with Carpos


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<iframe loading="lazy" title="Pepsi Movie Time" src="https://player.vimeo.com/video/850589153?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture"></iframe>
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<p>Suddenly a monster appeared on the streets of Athens! Was it dangerous? No. Was it thirsty? Yes! That monster was simply part of the activation we created for Pepsi in order to promote its global campaign Psss it’s movie time! The campaign asked the audience to relax and enjoy movie time without interruptions. To that end, we gave life to the monster appearing on the tvc. A real- life monster wandered around the city asking people to open his Pepsi can. Once opened, the can was offered as a gift! Creative sampling &#8211; level epic!</p>
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<h3 class="wp-block-heading">Services</h3>



<ul>
<li>Wow Idea Generation</li>



<li>Brand Evolution</li>



<li>Brand Strategy</li>



<li>Creative Direction</li>



<li>Visual Communication</li>



<li>Word of Mouth Marketing</li>



<li>Outdoor</li>



<li>Creative Storytelling</li>



<li>Video Production</li>
</ul>
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Pepsi Movie Monster


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<iframe loading="lazy" title="Lipton - Find your smile" src="https://player.vimeo.com/video/843166855?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>The launch of the new Smile limited-edition Lipton Iced Tea bottles has us going places! As part of our super sunny Find your Smile campaign, we transformed a whole tram into a big smile line that transported you to the sunniest places of the Athenian riviera. Watch the video. It speaks for itself! </p>
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<h3 class="wp-block-heading">Services</h3>



<ul>
<li>Brand Strategy</li>



<li>Creative Direction</li>



<li>Creative Storytelling</li>



<li>Social Ads</li>



<li>Responsive Web Development</li>



<li>Content Strategy</li>



<li>Video Production</li>



<li>Wow Idea Generation</li>



<li>Outdoor</li>



<li>Word of Mouth Marketing</li>



<li>Social Media Content</li>
</ul>
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“Find your smile” tram


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<iframe loading="lazy" title="Calpac - Για όλους" src="https://player.vimeo.com/video/850550165?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>Finally, a brand campaign that interests everyone! Our first TVC for Calpak thermosiphonic systems states the obvious. These products are directed to everyone, because the sun is literally directed to everyone. Enjoy a sunny, uplifting, upbeat film full of everyday protagonists. Who knows, maybe you will recognize yourself in one of them!</p>
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<h3 class="wp-block-heading">Services</h3>



<ul>
<li>TVC</li>



<li>Communication Strategy</li>



<li>Insights Identification</li>



<li>Wow Idea Generation</li>



<li>Brand Evolution</li>



<li>TV Commercial</li>



<li>Creative Direction</li>



<li>Visual Communication</li>



<li>Creative Storytelling</li>



<li>Video Production</li>
</ul>
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For everyone


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<iframe loading="lazy" title="Tuborg - TVC" src="https://player.vimeo.com/video/721058222?h=de0da66baa&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>Downtown Athens becomes our colourful canvas in this uplifting TVC we created for the launch of two new Tuborg mixers. Featuring bold cinematography, vibrant urban moments and a popular local star, the TVC became an audience favourite immediately and the new flavours sold out in an instant! After all, it only takes a click for all the good things to happen.</p>
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<h3 class="wp-block-heading">Services</h3>



<ul><li>Communication Strategy</li><li>Insights Identification</li><li>Wow Idea Generation</li><li>Brand Evolution</li><li>TV Commercial</li><li>Creative Direction</li><li>Visual Communication</li><li>Creative Storytelling</li><li>Video Production</li></ul>
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Tuborg your moments


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<iframe loading="lazy" title="Vileda - Episode 1 - Couple Therapy" src="https://player.vimeo.com/video/850886160?dnt=1&amp;app_id=122963" width="422" height="750" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<iframe loading="lazy" title="Vileda Battles - Episode 2" src="https://player.vimeo.com/video/850886365?dnt=1&amp;app_id=122963" width="425" height="750" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>An online social series</p>



<p>To create engagement for two of the most popular Vileda cleaning systems, we came up with the ultimate online social series! Vileda Battles took place between some most well known insta couples and the results were hilarious! Also… very effective with thousands of views and interactions with the audience. Enjoy!</p>
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<h3 class="wp-block-heading">Services</h3>



<ul>
<li>Influencers Marketing</li>



<li>Brand Strategy</li>



<li>Creative Direction</li>



<li>Insights Identification</li>



<li>Creative Storytelling</li>



<li>Social Ads</li>



<li>Content Strategy</li>



<li>Wow Idea Generation</li>



<li>Social Media Content</li>
</ul>
</div>
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Vileda Battles


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<iframe loading="lazy" title="Ti Nisi &#039;Se Si" src="https://player.vimeo.com/video/625510697?h=d9be0938af&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>Few months before the summer of 2020, the first covid-19 summer, Sun of Beach trusted us with their new summer campaign. The problem was that holidays and islands seemed like a faraway dream back then and nobody was in the mood for vacation shopping. Against all obstacles, we managed to create the most viral campaign of the year with zero media and minimum budget &#8211; we even went viral overseas! &#8211; and increased sales for the brand, but most of all “Ti nisi se si” campaign inspired people to start looking forward to another awesome Greek summer.</p>
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<h3 class="wp-block-heading">Services</h3>



<ul><li>Consumer Mapping</li><li>Wow Idea generation</li><li>Insights Identification</li><li>Brand Evolution</li><li>Creative Direction</li><li>Social Activation</li><li>Word of mouth Marketing</li><li>Responsive Web Development</li><li>UX Optimization</li><li>User-centered design</li><li>Infographics</li></ul>



<h3 class="wp-block-heading">Awards</h3>



<ul><li>Effie Award (Gold) 2022</li><li>Ermis Award (Bronze) 2021</li><li>7 Social Media Awards 2021</li></ul>
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Ti Nisi ‘Se Si


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<iframe loading="lazy" title="Shot by Xiaomi" src="https://player.vimeo.com/video/632896250?h=96ea05e6ee&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>For launching Xiaomi Mi 11 Ultra, a flagship smartphone that offers movie-magic experience, we created an original video clip for “Crazy”, a summer hit by OtherView X Sergio T Feat. Duo Violins &amp; Steven Aderinto. The big twist? The music video clip was shot entirely on the new smartphone, using all its innovative features, proving that a powerful mobile phone is the only tool you need to create your own movie magic.</p>
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<h3 class="wp-block-heading">Services</h3>



<ul><li>Brand Evolution</li><li>Visual Communication</li><li>Creative Storytelling</li><li>Word of Mouth Marketing</li><li>Video Production</li><li>Content Curation</li><li>Social Storytelling</li></ul>



<h3 class="wp-block-heading">Awards</h3>



<ul><li>3 Social Media Awards</li></ul>
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Xiaomi Video clip


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<iframe loading="lazy" title="Einai popa" src="https://player.vimeo.com/video/625510468?h=8e63fa6497&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>For the launch of two new Folie flavors, we created a colorful, playful activation, inspired by Tik-Tok challenges. Popa Challenge is an original music and dance video clip, featuring popular TikTokers/YouTubers Fraoules22 and glorifying gamification of consumption through popping of croissant confections. The video went viral in an instant with minimum media, the first community for the brand on Tik-Tok was created and sales for the new products were launched immediately. That’s how we reintroduced an iconic -yet forgotten- brand to young audiences and created enormous brand awareness on a very small budget.</p>
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<h3 class="wp-block-heading"> Services</h3>



<ul><li>Brand Strategy</li><li>Insights Identification</li><li>Wow Idea Generation</li><li>Brand Evolution</li><li>Creative Direction</li><li>Visual Communication</li><li>Creative Storytelling</li><li>Influencers Marketing</li><li>Word of Mouth Marketing</li><li>Community Management</li><li>Packaging</li><li>Print</li><li>Emerging Platforms</li><li>Video Production</li><li>Content Strategy</li><li>Original Music Production</li><li>Social Storytelling</li></ul>



<h3 class="wp-block-heading">Awards</h3>



<ul><li>1 Social Media Award</li><li>1 Ermis Award</li></ul>
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Folie Popa Challenge


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<iframe loading="lazy" title="Absolut Mural" src="https://player.vimeo.com/video/625509848?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share"></iframe>
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<p>An impressive street mural of 72sqm and 22lts of ecofriendly paint in the heart of Athens, painted by Soteur and…you! &nbsp;The Absolut Mural was completed in two phases after hundreds of participations submitted on a custom-made microsite. This multi-dimensional project inspired and engaged audience through various channels, empowered awareness for the brand and spread the spirit of creativity, diversity and collaboration even during a period of severe lockdown.</p>
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<h3 class="wp-block-heading">Services</h3>



<ul><li>Wow Idea Generation</li><li>Brand Evolution</li><li>Creative Direction</li><li>Visual Communication</li><li>Creative Storytelling</li><li>Word of Mouth Marketing</li><li>Influencers Marketing</li><li>Outdoor</li><li>Responsive Web Development</li><li>Original Photography</li><li>Video Production</li><li>Phygital Activation</li></ul>



<h3 class="wp-block-heading">Awards</h3>



<ul><li>4 Social Media Awards</li><li>1 Ermis Award</li></ul>
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Absolut Mural


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<iframe loading="lazy" title="&amp;Nu;o &amp;Omicron;ther Summer Like Greek Summer" src="https://player.vimeo.com/video/597182126?h=79b1979817&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>Greek Summer is our happy place. Greek Summer is our pride. There is no other summer like Greek summer, and we decided to pass on this message to the whole world. First, we created an original, cine-magic &#8211; yet incredibly realistic – video directed by Mike Bekos, that depicted Greek summer as it is. Bright, raw, lazy, unique. Then we asked people to help us find the 10 most distinctive of the Greek Summer, that would be used in the Sun of a Beach campaign to promote Greek Summer around the world!</p>
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<h3 class="wp-block-heading">Services</h3>



<ul><li>Brand Strategy</li><li>Brand Evolution</li><li>Creative Direction</li><li>Visual Communication</li><li>Video Production</li></ul>



<h3 class="wp-block-heading"></h3>
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No other Summer like Greek Summer


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<iframe loading="lazy" title="Defend Your Skin.mp4" src="https://player.vimeo.com/video/632885111?h=543f0236ad&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>For the launch of Diadermine&#8217;s Smart Defense Lift+ Series, we conducted a real social experiment, challenging our target audience (women 20-45 years old) with true facts and statistics about the blue light cause of aging. To that end, we created a custom microsite, where, using a questionary based on real surveys, we gave our audience the chance to find out the overall time they spend in front of screens every day. Our online audience was driven to the microsite with tailor-made messages that recognized each user&#8217;s device and adjusted accordingly. Through personalised social media content, targeted ads, banners, bumper videos, magazine entries and clever radio spots, we managed to accomplish our goal. Along with the notable numbers that indicate the campaign&#8217;s success, it is very significant that our activation achieved to cause concern and make viewers stop scrolling and rethink their everyday screen time.</p>
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<h3 class="wp-block-heading">Services</h3>



<ul><li>Brand Strategy</li><li>Wow Idea Generation</li><li>Brand Evolution</li><li>Social Activation</li><li>Influencer Marketing</li><li>Social Ads</li><li>TVC</li><li>Print</li><li>Responsive Web Development</li><li>UX Optimization</li><li>User-centered Design</li><li>Social Media Content</li><li>Video Production</li><li>Social Storytelling</li></ul>



<h3 class="wp-block-heading">Awards</h3>



<ul><li>1 Social Media Award</li></ul>
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Defend your skin


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<iframe loading="lazy" title="Prerecorded Live Videos by Xiaomi.mp4" src="https://player.vimeo.com/video/632889792?h=030eed2984&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>To promote the launch of new products and increase interaction with the fans, we created a series of pre-recorded live videos with high production values!<br>Xiaomi lives were presented by two Xiaomi Experts and popular surprise guests, with a different concept and setting every single time, according to the “hero” product of each live.</p>
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<h3 class="wp-block-heading">Services</h3>



<ul><li>Platform Concept Creation</li><li>Brand Evolution</li><li>Creative Storytelling</li><li>Community Management</li><li>Social Activation</li><li>Influencers Marketing</li><li>Active Listening</li><li>Analytics &amp; Reporting</li><li>Social Media Content</li><li>Video Production</li><li>Content Curation</li><li>Social Storytelling</li></ul>



<h3 class="wp-block-heading">Awards</h3>



<ul><li>3 Social Media Awards</li></ul>
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Xiaomi Live Videos


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<iframe loading="lazy" title="Dominos_Santa" src="https://player.vimeo.com/video/313771975?h=06ca874417&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>Christmas is not exactly the best season for pizza, especially if you consider all those traditional holiday dishes. That’s why we came back with a groundbreaking solution! Domino’s Santa! An easy-going dude who handled out pizzas to all the cool kids, naughty or nice. For the first time in a Greek digital campaign, Whatsapp was used to promote a brand.<strong> </strong>The audience was able to chat with a real -flesh and bones – person and not with a bot. All the users had to do was to add Santa to their contacts and start chatting with him! If they convinced him they would instantly win gifts!</p>
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<h3 class="wp-block-heading">Services</h3>



<ul><li>Consumer Mapping</li><li>Insights Identification</li><li>Wow Idea Generation</li><li>Creative Storytelling</li><li>Community Management</li><li>Social Activation</li><li>Active Listening</li><li>Content Strategy</li><li>Social Media Content</li><li>Social Storytelling</li></ul>



<h3 class="wp-block-heading">Awards</h3>



<ul><li>4 Social Media Awards</li><li>1 Ermis Award</li></ul>
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What’s app Santa?


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<iframe loading="lazy" title="KINGS Ejekt Festival" src="https://player.vimeo.com/video/313997996?h=610be78263&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>The Kings Brioche was a massive, “game changing” product launch for Elbisco, which entered the market accompanied by an aggressive marketing campaign that focused on the motto of a “New You”. When Kings Brioche took over as the star sponsor of the EJEKT Festival, we came up with The Kings of EJEKT Festival, a digital campaign that promised to make “Kings” out of the product’s Facebook fans, while bringing the flamboyance and excitement of the EJEKT Festival to the Kings Brioche Facebook page. The main competition asked fans to upload their pictures and claim their place as one of the “kings of the Ejekt Festival. Each winner would get to enjoy “royal” privileges: a VIP pass for him/her and their royal followers (a.k.a. friends), unique EJEKT Festival prizes and foremost, their transformation to Kings from renowned Greek street artist, Same 84. At the same time, all Kings Brioche fans got to experience the EJEKT Festival first hand, through content spread across various social media channels: Facebook &amp; Instagram posts, Tweets, backstage Youtube videos and live streaming shows via Periscope.</p>
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<h3 class="wp-block-heading">Services</h3>



<ul><li>Brand Strategy</li><li>Wow Idea Generation</li><li>Brand Evolution</li><li>Influencers Marketing</li><li>Word of Mouth Marketing</li><li>Social Activation</li><li>Print</li><li>Outdoor</li><li>Integrated 360 Campaign</li><li>Web Development</li><li>User-centered Design</li><li>Content Strategy</li><li>Video Production</li><li>Event Curation &amp; Management</li><li>Innovative Hardware Installation</li><li>Phygital Activation</li><li>Post event Publicity Content</li></ul>



<h3 class="wp-block-heading">Awards</h3>



<ul><li>Social Media Brand of the Year</li><li>10 Social Media Awards</li></ul>
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Kings


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<iframe loading="lazy" title="got2b - MEbyME - My big loud vibes" src="https://player.vimeo.com/video/314046396?h=b2f2201910&amp;dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>
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<p>Got2b is the funkiest of all Schwarzkopf brands, oriented to younger audiences. When new international MEbyME campaign launched, we were faced with the challenge: adapt the new concept, drive awareness and relevance with experimental trendsetters, empower them to express their originality within their own culture, communicate product news and create leads to online sales. How did we respond to that challenge? With a powerful message! Style comes from the inside. We found those idiosyncratic, non-conformistic personalities that live by the “MEbyME” dogma. People that took talent and inspiration and through effort and persistence, forged new life paths. Then, we created a microsite that launched in two phases. Users were taken through a series of videos, presenting the 4 different influencers – each one representing our 4 product lines. Every video wrapped up with a “MEByME” declaration from the influencers. Based on this declaration, we asked our users to declare their own “MEByME” statement, to win their favorite got2B products as well as meet the influencers in person!</p>
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<h3 class="wp-block-heading">Services</h3>



<ul><li>Platform Concept Creation</li><li>Brand Evolution</li><li>Creative Direction</li><li>Creative Storytelling</li><li>Influencers Marketing</li><li>Social Ads</li><li>Responsive Web Development</li><li>User-centered Design</li><li>Social Media Content</li><li>Video Production</li><li>Social Storytelling</li></ul>



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Our Work