Christmas is not exactly the best season for pizza, especially if you consider all those traditional holiday dishes. That’s why we came back with a groundbreaking solution! Domino’s Santa! An easy-going dude who handled out pizzas to all the cool kids, naughty or nice. For the first time in a Greek digital campaign, Whatsapp was used to promote a brand. The audience was able to chat with a real -flesh and bones – person and not with a bot. All the users had to do was to add Santa to their contacts and start chatting with him! If they convinced him they would instantly win gifts!