Few months before the summer of 2020, the first covid-19 summer, Sun of Beach trusted us with their new summer campaign. The problem was that holidays and islands seemed like a faraway dream back then and nobody was in the mood for vacation shopping. Against all obstacles, we managed to create the most viral campaign of the year with zero media and minimum budget – we even went viral overseas! – and increased sales for the brand, but most of all “Ti nisi se si” campaign inspired people to start looking forward to another awesome Greek summer.