More than a photo contest! This mobile only, fun, insightful activation worked on so many levels – but not on desktop! Balcony Photography managed to create a new trend of photography in the middle of lockdown, inspiring people who at the moment were constrained in their homes to find beauty in their balcony views. It promoted the launch of a new flagship Xiaomi smartphone, educating participants though fun photography tutorials by professional street photographer Zizanius and created further awareness for the brand.